History of Evaluation Studio
WEAVING IMAGINED COMMUNITIES INTO EXISTENCE
To learn more about Evaluation Studio’s pioneering approaches towards liberatory research, evaluation, and strategy a brief history is below.
History of Evaluation Studio
Evaluation Studio was an innovative and community-centered research, evaluation, and strategy firm rooted in community and driven by justice. Our work went beyond data collection—we reimagined knowledge creation as a liberatory, collaborative process centered on the lived experiences and leadership of the communities we served. Our model was more than just research and strategy; it was about upending knowledge creation by centering the experiences and voices of the communities we serve.
Founded in 2017 by Linda Lu, Evaluation Studio (ES) began as a bold experiment in what it means to center lived experiences, community, creativity, and justice in research, design, and planning. From the outset, ES disrupted traditional frameworks—infusing research with feminist and post colonial principles, participatory methods, and a commitment to generative learning and strategic design.
As a firm led by women of color, our lived experiences shaped how we approached impact: not just as outcomes to measure, but as stories to understand, design for, and build with. We believed that research and strategy were not neutral tools, but opportunities for connection, meaning-making, and transformation.
In 2018 and 2019, Shwetha Sridharan and Irina Nuñez joined the team, deepening Evaluation Studio’s capacity in strategic facilitation, community building, participatory research, and youth engagement. Together, they advanced tools for collaborative analysis and collective meaning-making. Irina’s leadership helped solidify ES’s identity as a hub for youth- and community-led research, expanding participatory practices and co-leading projects grounded in the lived experiences of those most impacted.
By 2020, Evaluation Studio had built out a robust strategic planning and facilitation practice—applying participatory values to support organizations through reflection, adaptive planning, and culture-shifting design. Our research model scaled alongside this work, integrating capacity-building with justice-driven learning. We were partnering with a growing roster of clients, including Deloitte’s Courageous Principals, Alliance for Girls, Planned Parenthood Mar Monte, and United Way Bay Area—helping them integrate liberatory research and strategy into diverse-range of initiatives focused on education, gender justice and community development.
From 2021 to 2022, Evaluation Studio entered a period of creative expansion. We trained clients and partners in tools for community meaning-making, designed and facilitated community learning exchanges, and redefined how impact and evaluation could be understood—through storytelling, intersectional analysis, and values-based learning frameworks. Reina Rodrìguez joined as a participatory research assistant to support a growing portfolio of projects including work with United Way of Greater Cleveland and the National Institute for Criminal Justice Reform, while Cimone Satele brought skills and capacity to refine our offerings and expand our reach in evaluation.
Throughout our evolution, we rejected extractive models and pioneered learning frameworks that responded to the needs of organizations doing bold, progressive work. We co-developed experimental cohorts and learning systems that helped organizations understand, adapt, and evolve their strategies in real time.
We also became known for designing innovative data collection methods—responding to the erasure of underserved communities in conventional research. Our intersectional instruments wove together logic and feeling, integrating sensory and emotional dimensions into traditional research instruments like surveys, interviews, and community listening sessions. We presented these approaches to clients and funders like Blue Shield of California Foundation, Girls Leadership, and the Levine Impact Lab—strengthening the field’s ability to surface insights around gender-based violence, healing, and leadership in girls and gender-expansive youth of color.
In 2023, Evaluation Studio merged with Alliance For Girls (AFG) where Linda was appointed Co-Executive Director. Evaluation Studio transferred much of it’s pioneering and innovative participatory research team and approaches to support the AFG mission—a strategic move for AFG to bring research and learning in-house and allow for a deeper integration of feminist research methods and community power-building within one of the nation’s largest gender justice alliances.
In 2025, Evaluation Studio made the decision to preserve and share 8 years of pioneering work. We know knowledge, learning, stories and all of our work are not owned and borrowed through ideas, wisdom, books, conversations, and manifestations that existed long long before us. The work, ideas created and shaped at Evaluation Studio were gifts passed along to us from other thinkers, women warriors, communities, partners, activists, artists, and others.
Looking ahead ES is working to share reflections, lessons, and practice tools freely and with love through a Research Mischief, a book (hopefully due out in 2027), toolkits, trainings, coaching, piloting Data Point, an evaluation tool to build evaluation capacity for small grass-roots organizations.
More to come—stay tuned.